MY BLOG

Digital Marketing Basics

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In this chapter , digital marketing basics, we will first try to understand what is digital marketing and digital marketing basics.

Marketing is Systematically communicating your products value to the market. Now if the communications channel used to pass on the product value is through the Digital Channels or through Internet then it is called Digital Marketing.

Digital Marketing is not just a marketing method. All the marketing methods that use digital media or Internet are brought under one umbrella and termed it as Digital Marketing.

SEO BASICS

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In this chapter we will talk about SEO Basics, SEO is search engine optimization where we try to rank our website at the top of the search results for a particular set of keywords.

The meaning of market in the marketing world is differenExamples: Google, yahoo, Bing, Duck Duck Go and more…t.

But from the businesses or the website owner’s perspective search engines are a way to market your business to find the potential customers for their business.

In the SEO Basics, let us first try to understand how Search engines work?

Web basics for Digital Marketing

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The Web basics for Digital Marketing will be discussed in this chapter.


We being digital marketers, we are expected to have strong web basics for digital marketing.


When I say Web basics for Digital Marketing I mean to say you should know what is Internet? what is www? what is https? what is a domain name? what is hosting space and details like these.

Free Google AdWords tutorial (Ads) for 2020

Free Google adwords tutorial

If your website is ranking on a search engine by paying money and running adson that search engine then we call them as inorganic search results.

If Paying money to Google through ads ( former Adwords) to show yourwebsite Ad on search results then we call them as Inorganic search results orpaid search results.

Why Paid Results?We all love SEO because it can bring us traffic for free of cost,but SEO is a long term process and can’t give you immediate results.

How to do Keyword Research

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How to do Keyword Research? – To start doing keyword research you should first inderstand what are keywords?

  • Key Word – Important Word – Yes, it is an important word for us – in SEO.
  • They’re the words or phrases that users/searchers enter into the search engines.
  • Keywords can also be called as “search queries.” or Search Terms

On How to do Keyword Research? we have already understood what keywords are, now let us look at different types of keywords.

Google Web Master Tools

Google Web Master Tools

The Google webmaster tool is a free service offered by Google that helps to monitor and maintain site’s presence in Google Search. Google webmaster tool is also known as Google search console.

In google webmaster tools, we don’t have to sign up for Search Console to our site to be included in Google’s search results, but doing so can help us understand how Google views our site performance in search results page.

Google to communicate with webmasters uses Google Webmaster Tools as the primary mechanism.

Latest Off Page SEO Techniques for 2020

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Off-page optimization technique is used to improve ranking of the website within thesearch engine results page. This off-page SEO methods are beyond the website development & designing.

Mostof them say off-page SEO is based on link building but it has much more to work with.

Latest ON Page SEO Techniques for 2020

off-page-optimization

Title rules in Latest ON Page SEO Techniques

  • Your title should contain the keyword. (Try to start your title with the keyword)
  • The title should be less than 60 characters.
  • The title should be attractive and Influencing for the users to click on it.

(Try to include a digit in your title & try to use powerful & positive words in the title)

Marketing Basics

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What is Marketing?– Marketing Basics

In Marketing basics, we will first start with what is marketing

Many people believe marketing is advertising. No, it’s not. Marketing is not advertising. Then what is marketing? To know about marketing, one should have a clear understanding of what is a ‘market’ and the difference between ‘market’ and a ‘market-place’?

Constant Contact Review 2020

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Here Constant Contact Review article provides info on features, pricing, template design and much more available in constant contact email marketing tool. Constant contact is considered one of the leading email marketing services in the digital marketing industry with lakhs of customers. 

Constant Contact is one of the award-winning for providing excellent customer services & conducts local live education workshops. It also provides an extensive library of online resources in addition to its user-friendly software interface. 

What is Affiliate Marketing?

What is Affiliate Marketing?

What is Affiliate Marketing? Affiliate marketing is a type of marketing in which a person earns money by promoting physical or digital products from others.

These is a marketing modality that emerged in the 1990s. Let us thanks to Amazon, which began offering the affiliate service so that whoever wanted to disclose the products available in the store would do so. In turn, would receive a commission for each sale generated.

Best Cloud hosting for WordPress websites 2020

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Being a digital marketer, I have been creating WordPress websites from 7 years now. With the experiences of creating more than 100 websites in the last 6 – 7 years. I think I can suggest you guys, the best Cloud hosting for WordPress websites in 2020

I always suggest you go for a cloud hosting instead of shared or dedicated hosting. Most the WordPress hosting services are hosted in shared hosting spaces. Hence I don’t prefer them too.

Cloud hosting always has the greatest advantage of Speed and performance hosting for WordPress websites when compared on Shared Hosting or Dedicated hosting.