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Google AdWords Tutorial (Ads) – [Updated for 2021]
If your website is ranking on a search engine by paying money and running ads
on that search engine then we call them as inorganic search results.
If Paying money to Google through ads ( former Adwords) to show your
website Ad on search results then we call them as Inorganic search results or
paid search results.
Why Paid Results?We all love SEO because it can bring us traffic for free of cost,
but SEO is a long term process and can’t give you immediate results.
So we go for paid advertising because:
Introduction to Google
Google AdWords is Google's online advertising service where Advertisers pay to display their ads on Google Search Engine Results Page (SERP) and other relevant Google Partner websites.
Advertisers pay when users actually clicks on the ad, hence we also call this as Pay Per Click (PPC Method of Advertising).
PPC method of advertising
Pay-per-click (PPC)
It is an advertising method where advertiser pays the publisher when the ad is clicked.
We do it generate more traffic to the website.
Why Should you use Google Ads?
2 Google Ads a targeting system that helps you show your add to the right people, at the right time at a right place.
3 Targeting factors Available on Google Ads:
4 You have complete control on your budget, you can decide how much to spend each day and for how many days. No minimum.
5 You can pause, resume your campaign, make changes to it whenever required.
6 Google Ads has a reporting system that helps you measure, analyze and act to make your campaign a better performing one.
Earn money from YouTube by spending less time.
Understanding users intentions based on Keywords:
It is very important that we understand the user intentions based
on the keyword searched for:
We can classify users intentions into 4 types:
We can classify users intentions into 4 types:
Learn how to do keyword research using simple techniques and tools.
Where do Ads Appear?
Google Ads has 2 networks.
Search Network: covers Google Search (SERP), Google Maps & Google Play and search sites that partner with Google.
Display network: covers google sites like YouTube, Gmail, Blogger and third party sites/blogs that are partnered with Google.
Selecting the type of Campaign as per your business objective:
There are 6 types of campaigns in Google Ads.
Search Campaign:·
Display Campaign:·
Search with display opt-in·
Video Campaign·
Shopping Campaign:·
Shopping campaign is useful for retailers who want to promote their products (Both online and local stores).·
Shopping campaign also boosts traffic to their website or local store·
You will see shopping Ads in SERP and other search partner websites.
Universal App Campaign:·
Types of Ads in Google Adwords:
1. Text Ads – Search network & Search
2.Text Ads with extensions – Search network & Display network [depends on Ad Extension]
3.Responsive Ads – Display network
4.Shopping Ads – Google Shopping, Google Search, Search Partner websites.
5 Image Ads – Display network, Search network* (but not google search)
6 Video Ads - Display network, Search network* (but not google search)
7 App promotion Ads -Search network, Display network.
8 Call only Ads – Search network.
9 Rich Media Ads – Display network.
How to Create a Text Ads
Text ads are simplest and the most powerful types of Ads. The text
ads contains 3 parts:on Ads -Search network, Display network.
Text Ad Heading:·
URL:·
URL displays the website address that the user will land, when clicked on the Add·
If final URL is www.digitalbrolly.com/digital-marketing-course-with-internship your ad’s display URL will show as www.digitalbrolly.com·
While the path fields are optional, you have 2 optional URL fields path 1 & Path 2 that can be used up
to 15 chars.·
Example: www.digitalbrolly.com/digital-course – Appears like this but still the user will land on the final URL given in the URL Field.
Description:
Description field takes up to 80 characters.·
You should use description to highlight unique details about your product or service.·
Make sure you include keywords that match probable search terms.·
On mobile devices, since the space is less, Google Ads optimizes your ad to show the highest-performing text.
This is a quick Google Adwords Tutorial. Hope you find it useful. Let me know what you think in the comments section below.
Its time to try out your knowledge on Google Ads. Create an account in Google Ads and try it out.