Types of Digital MarketingDandu Venkata Ravi Varma
Types of Digital Marketing:
Digital Marketing is not just a single type of marketing methods. All the marketing methods that use digital devices/ Internet are brought under the name Digital Marketing.
Types of Digital Marketing
- SEO (Search Engine Optimisation)
- SEM/PPC (Search Engine Marketing / Pay Per Click)
- SMM (Social Media Marketing)
- Content Marketing
- Affiliate Marketing
- Viral Marketing
- Influencer Marketing
- Email Marketing
- Mobile Marketing
SEO (Search Engine Optimisation):
Definition of SEO:
The process of optimizing your website for the search engines to get good quality traffic in a good quantity from them.
Why Do we do SEO: To increase traffic from search engines without any costs. (Free of Cost)
How do we do SEO: It is done in 2 types.
- ON Page
- OFF Optimisation.
You will learn SEO in detail in our Digital Marketing Course.
SEM/PPC Advertising (Search Engine Marketing / Pay Per Click Advertising):
The process of advertising on Search Engines to get more traffic to your website in quick time by paying the search engine each time the ad is clicked.
Why Do we do PPC Advertising:
To increase traffic from search engines in a quick time by paying the Search Engines.
How do we do PPC Advertising:
By using the search engine Ad platforms, Google Adwords for Google.
You will learn this in detail in our Digital Marketing classes.
SMM (Social Media Marketing):
Definition of SMM (Social Media Marketing):
The process of using the Social Networking sites as a marketing tool for interacting and Engaging with your customers to build good customer relations.
Why Do we do it: To Interact and Engage with your customers and to build good customer relations.
How do we do it: By using the Social Media platforms like Facebook, Twitter, LinkedIn, Google+.
Definition: The process of creating and sharing content (Text, Images & Videos as blogs, Vlogs, Social media posts) to promote a brand and create interest in its products or services.
Why Do we do it: To spread brand exposure and increase traffic from search engines to get more leads & sales.
How do we do it: By using the platforms like Blogger, YouTube for Blogs and Vlogs, Social Media platforms for posts. Quora for Q & A type content.
Definition: A way of performance-based marketing where individuals or Teams (Affiliates) market products for which they make a commission on each sale that happens through them.
Why Do we do it: To generate sales and leads which would increase the revenue of the person or the team
How do we do it: By using Affiliate Partner programs and Networks that connects the affiliates & product owners and facilitate them with the tech. required to track sales.
Definition: Viral marketing is a type of digital marketing technique that encourages, influences, inspires users to spread or share the message with other users which could lead to multi-fold sharing making the content Viral.
Why Do we do it: To increase exposure for the brand and to bring visibility and reach to the content.
How do we do it: By generating viral content, which has emotions, sentiments, humor that is influential and promote it on social media.
Definition: Influencer marketing is a type of digital marketing technique where instead of companies marketing directly to consumers, it will use the key leaders to market their product by inspiring/hire/pay them for influencing the consumers.
Why Do we do it: To increase exposure for the company to a targeted set of consumers.
How do we do it: By inspiring or hiring or paying a key leader/influencer to market our product on different media and platforms.
Definition: Email marketing is the process of sending a commercial message, using email, typically sent to a potential or current customers.
Why Do we do it: To increase user engagement and targeted Sales.
How do we do it: Using bulk Email marketing Tools available in the market.
Definition: Mobile marketing is the process of Attracting mobile users by Advertising on Mobile Applications.
Why Do we do it: To increase brand reach, visibility, and traffic.
How do we do it: Reaching a specific audience on their smartphone, tablets through responsive websites, SMS, MMS or mobile applications.
These are the types of digital marketing that we can classify into.