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Off-page optimization technique is used to improve ranking of the website within the
search engine results page. This off-page SEO methods are beyond the website
development & designing.
Most of them say off-page SEO is based on link building but it has much more to work with.
Off Page SEO techniques you must follow.
(Try to include a digit in your title & try to use powerful & positive words in the title)
Google Business Listing
Adding website/business to google business listings.
Link building is defined as building external links for the website.The main aim of using link building is to get as many links as possible to get higher rank, compared with competitors.
Some of the ways which help in increasing link building are:
Guest blogging method is used by owners to increase traffic to their sites. Guest
bloggers offer others to write content on their site, to increase engagement on
their sites. We can also provide have one-way link building through this sites.
Linking Methods are classified into three types:
One-way link is the process of building links to a site without any exchange.Link
building is just like good backlinks which helps in increasing the PageRank of
Links should be targeted on proper keywords.
One-way link building is most useful one in Google as there is no need to provide
backlink to the website from where the domain link which we have built.Examples:
Social bookmarking, articles submission, directory submission, classified etc.
Two link is nothing adding links to one another. Two-way link is also called as
called as Reciprocal link. The disadvantage with Two-way link building is
Google can easily recognize that both sites are working for each other.
This Three way linking process will be in a triangle shape(A-B,B-C,C-A). This linking process is not recommended in link building.
Note: Usage of two-way and three-way links are
harmful as they are considered as link trades between websites and is considered
negative by Google.
Do Follow Vs. No Follow
Do follow:All links are doing follow links by default, unless they are modified manually or automatically by chaining the website setting to be no follow links.Search engines crawlers follow do follow links.
No Follow is an HTML attribute. No follow is assigned to a hyperlink that
instructs the search engine crawler that should not be awarded as SERP boost
for the targeted page.
Learn more about SEO in Digital Marketing Course.
What is Domain Authority?
How to increase Domain Authority?
Domain Authority is mainly used to find the Domain Range. In SERPs, this Domain
authority will have a high priority. This DA mainly based on three factors like
Age, popularity and size.
Domain Authority is developed by MOZ to find how well a website is working on SERPs.
It is mainly used to determine the Search engine ranking score.
Domain Authority ranges from 1 to 100, where high DA rank have a scope to rank on
Domain Authority is multiplied based on multiple factors like root domains linking and
total number of links within a single DA score.
Most Q/A site No follow their external links; it doesn’t mean they are useless.
If you get a top most answer to widely viewed question, they there will high scope to get more referral traffic.
If you are focusing on backlinks as a secondary goal, then try to give genuine answers to the questions.
Links Analysis Tools
1. Google webmaster Tool or Search Console
2. MOZ Tool
3. Majestic Tool
If you want planning to attend Digital Marketing interview make sure you go through this interview questions.